A high-end boutique hotel located in Greece aimed to decrease platform commission fees from Online Travel Agencies (OTAs), scale direct guest reservations, and improve year-round occupancy rates.
Challenge
The hotel was heavily reliant on third-party booking platforms, suppressing profit margins. Their website suffered from low search engine visibility, resulting in underperforming direct conversion rates and seasonal occupancy dips.
Approach
We re-engineered the digital guest experience with a high-converting direct booking engine, aggressive SEO targeting luxury travelers, and targeted paid acquisition. This strategy surged direct bookings by 74%, increased average occupancy from 52% to 70% (+18 pts), and boosted direct booking conversion rates by 28%.
