Promowatch Digital × Studio Unbound

Beauty

2025 — Present

Adrian D Salon, Dubai, UAE

A targeted client acquisition engine for a high-end luxury salon in Dubai.

Website Development

Social Media Marketing

Performance Marketing

Client

Adrian D Salon, Dubai, UAE

Category

Beauty

Our Role

The Brief

Overview

Adrian D Salon, a luxury hair and beauty salon in Dubai, sought to scale monthly revenue, increase client acquisition in a competitive local market, and improve lead-to-booking efficiency.

Challenge

Operating in a highly saturated Dubai market, the salon struggled with inconsistent appointment volumes, high acquisition costs, and marketing efforts that failed to consistently capture and convert high-value clients.

Approach

We implemented localized performance marketing campaigns combined with streamlined online booking pathways. By pairing high-converting creative messaging with targeted acquisition funnels, monthly revenue increased by over 109% (AED 80,000 to AED 167,467), while new monthly customer sign-ups surged from ~70 to ~220.

Deliverables

What we shipped

01

Brand & Packaging

Modular design system spanning every product line — a single visual code with room for range extensions.

02

E-commerce

Shopify rebuild with a founder-centric homepage, cleaner PDPs, and a checkout flow optimised for repeat purchase.

03

Performance

Restructured Meta + Google spend around trust-driven creative. Reduced blended acquisition cost while lifting monthly revenue.

Impact

Outcome

18.8K organic followers, a 25% month-over-month revenue lift, and a 20% reduction in blended acquisition cost.

18.8K

Followers

+25%

MoM Revenue

-20%

Cost Reduction

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