An independent yoga instructor based in Montreal, Canada, wanted to scale monthly class enrollments, increase long-term student retention, and create a predictable digital funnel for private sessions and group workshops.
Challenge
Relying primarily on organic word-of-mouth and manual scheduling created revenue plateaus and high drop-off rates during trial-to-membership conversions. The lack of a streamlined booking system hindered steady monthly growth.
Approach
We redesigned the student booking portal to deliver a frictionless enrollment experience and implemented local acquisition strategies backed by community-focused messaging. Monthly revenue grew by 68% ($2,100 to $3,528 CAD), new student acquisitions increased by 72%, and overall funnel conversion rates rose by 28%.
