Pepsi Sri Lanka and Mountain Dew aimed to expand their digital footprint, elevate consumer interaction, and drive cross-promotional retail partnerships across major social channels in Sri Lanka.
Challenge
Reaching a young, dynamic demographic required moving beyond traditional ad formats into highly engaging, promo-driven, and interactive digital executions that convert passive scrollers into active brand participants.
Approach
We developed tailored content strategies and creative ad concepts—including promotional tie-ins with cinema and QSR partners. This creative direction generated over 245,000 in reach, 24,900+ post engagements, and tens of thousands of organic and paid video views.
