Coca-Cola and Sprite aimed to create short-term, high-intensity brand visibility across prominent locations in Sri Lanka, bringing consumers closer to both brands through interactive experiences.
Challenge
Capturing attention in high-footfall areas required fast, seamless, and deeply engaging ground operations capable of handling thousands of visitors daily while maintaining high brand standards.
Approach
We rolled out vibrant BTL activation setups across main towns, incorporating interactive games, giveaways, and branded photo opportunities. Over a 10-day sprint, the campaign successfully engaged over 20,000 people, boosting brand recall and emotional connection.
