A Swedish distributor specializing in commercial fishing nets and maritime supplies wanted to expand their reach across regional B2B markets, increase client acquisition, and establish an efficient online order capture system.
Challenge
The distributor faced slow digital adoption among commercial buyers, high client acquisition costs, and an underutilized digital platform. Sales were heavily dependent on manual outreach, limiting overall scalability and monthly order velocity.
Approach
We redesigned the digital ordering experience for commercial buyers, optimized product taxonomy, and deployed targeted B2B acquisition campaigns. By strengthening client retention loops and streamlining the digital sales funnel, monthly revenue nearly doubled (kr245,000 to kr485,100) while driving conversion rates up by 41%.
