Red Bull aimed to host a landmark live sports entertainment event in Colombo, showcasing world-class international motocross riders and stunts at the iconic Galle Face Green promenade.
Challenge
Managing an open-air event of unprecedented scale in Sri Lanka required flawless crowd control, high-impact branding setups, and widespread media coordination to capture national attention safely.
Approach
We conceptualized and executed a high-octane 3-day BTL activation featuring stunt tracks and immersive spectator zones. The event drew over 200,000 live spectators and secured 150+ media features across TV, print, radio, and online channels, making it a historic milestone in Sri Lankan event history.
