RIS Swiss Section, the only school worldwide approved by both Swiss and German governments, wanted to expand its international admissions reach, increase admissions inquiries, and boost global discoverability without relying on paid acquisition.
Challenge
The school faced fierce competition in the Bangkok international school sector. They needed to reach expat families globally (Germany, Switzerland, USA, China, Thailand) and convert search intent into school tour bookings and admissions inquiries purely through organic channels.
Approach
We implemented an end-to-end organic acquisition strategy spanning technical SEO, multi-lingual content structuring, and organic social media. Over 12 months, organic search generated 43% of total site sessions and 50.7% of all leads, bringing in +39,000 new users, 1M+ Facebook views, and 123K Instagram views with zero ad spend.
