A prominent Australian solar and electrical services provider wanted to expand its market share across residential and commercial sectors, reduce lead generation costs, and establish a repeatable customer acquisition model.
Challenge
The Australian renewable energy sector is highly competitive with high customer acquisition costs (CPA). The client's existing marketing setup generated low-intent leads, leading to wasted ad spend and low sales team conversion rates.
Approach
We restructured their digital touchpoints with a trust-first website UX, localized search dominance, and high-intent paid campaigns. Over a 3+ year partnership, we lowered CPA, tripled lead volume (3.2x lead growth), boosted completed installation projects by 76%, and scaled revenue by 85%.
